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Case Study

CASE STUDY

US Turf Case Study

How We Helped a Local Turf Company Increase Leads and Decrease CPL

Before

After

Website Project Details

About The Us Turf

To help with speed optimization, we decided to redevelop their website from scratch. This client has been working with us for a long time and they get a lot of leads. Their site needed to be updated to support their consistent influx of visitors.

The Challenge

Our client, a leader in the artificial turf and landscaping industry, came to us with a goal of generating more leads and getting more return on ad spend (ROAS). They were struggling with a high cost per acquisition (CPA), so we knew we had to focus on both paid and organic growth and well as a fresh new website design that encouraged conversions.   In addition to these challenges, we also faced new challenges as COVID-19 hit. We were seeing a lot of competition in the space and a downturn in consumers wanting to invest in larger purchases like turf installation. Because of this, we faced an increase in cost per click (CPC). We also faced high levels of regional industry competition in our paid advertising strategies.
Plus laptop device
New Project

Our Tactics

Speed Optimization

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  • Web redevelopment on a custom WordPress theme
  • Added professional images, replaced stock images
  • SEO optimizations throughout the website

Branding

The Colors

The Typography

#78BE20
#696158
Poppins Sans Serif

Branding

The Colors

#78BE20
#696158

The Typography

Poppins Sans Serif

Project Management

Who Was Involved?

Eric Rudeen

Eric oversaw the web development project and made sure it stayed on track.

Meet Gori

Meet handled the UX and UI design for the new site.

Details

Results

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Their page speed score went from 47 on desktop and 8 on mobile (/100) to 80 + on both desktop and mobile.
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First contentful paint .9 seconds
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Largest contentful paint: 2.3 seconds
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Their page speed score went from 47 on desktop and 8 on mobile (/100) to 80 + on both desktop and mobile.

First contentful paint .9 seconds

Largest contentful paint: 2.3 seconds