Category: Data Science

How Data Science Can Help Recognize Hate Speech in Comments & Reviews

October 29, 2020 by admin

In today’s digital world, data is everywhere. According to the world economic forum, researchers estimated that there are 44 zettabytes of data in the world as of 2020. “Zettabytes” means 21 zeros, so you imagine the amount of data we have! Social media sites like Twitter, Facebook, Instagram, WhatsApp, and YouTube are the major contributors. […]

How Does autoML Work?

September 25, 2020 by admin

Data-driven marketing is all the rage today, and rightfully so. With advancements in AI, like automated machine learning, businesses can now access techniques, insights and models that previously required specialized expertise. From improving efficiency and increasing revenue to giving your company the competitive edge, read on to find out about the future of machine learning […]

The Pros and Cons of Google Data Studio

September 11, 2020 by admin

Watch Video When it comes to digital marketing, there are dozens of tactics to choose from: lead gen-focused website redesigns, SEO, content marketing, paid and organic social media… the list goes on and on. Each tactic comes with a host of programs and platforms to get familiar with, from web UI mockup tools like Figma […]

Is Augmented Analytics the Future of Marketing?

August 28, 2020 / May 15, 2026 by admin

Watch Video We are living in an era of big data. All of this information is growing and comes from major sources like Google, Amazon, Facebook, Twitter, Netflix, and more. These sites build user profiles and are always adding more information, content, and products. To handle all this data, we need new Business Intelligence tools […]

Graphic of OLAP in marketing

OLAP 101: What it is and How to Apply it to Your Marketing

June 9, 2020 by admin

A good volume of data, paired with insightful analysis, makes for a powerful data-driven marketing strategy. OLAP, or online analytical processing, can help with this. Market research needs to be fast, intuitive, and interactive to help boost decision making. OLAP is the perfect partner for this market research and analysis. What is OLAP? […]

How To Use Big Data To Optimize Your Online Strategy

May 20, 2020 / May 15, 2026 by admin

Marketing has long been thought of as the balance between Art and Science. But it’s only recently that we can maximize insights using advances in the sciences, such as mathematical modeling or machine learning, to truly respect the science side of marketing. From Google Analytics to your marketing automation platform, there’s a goldmine of data […]