If you’ve researched marketing strategies, you’ve likely come across two common terms: SEO and SEM. While the two may sound similar, they are two different strategies that can work...
In an age of virtual working, cloud computing softwares are becoming increasingly important. Amazon Web Services (AWS), Microsoft Azure, and Google Cloud are three of the top names in...
Neuromarketing is a powerful science-backed theory that can help marketers understand who to target. Check out our infographic below, based on our comprehensive blog all about neuromarketing, to find...
Here at smartboost, we go beyond just providing marketing services. We value our employees and their ideas and believe that when the whole team is inspired and feels valued,...
In today’s marketing world, it’s no longer enough to just hope you’re reaching the right audiences. Gone are the days of billboards, blanketed commercials, and paper handouts. These strategies...
Customer loyalty is essential to your online brand. Market research by Hubspot reveals that if an online retailer provides excellent service, customers are 93% more likely to return for...
Social media marketing spend increases each year in the United States. Compared to the mere $15.6 billion spent on paid ads in 2016, businesses in 2020 spent about $40...
Web applications, websites, and apps make up the fabric of our digital world. As far as software goes, these three categories define how we access everything from social media...
Social media marketing allows us to engage with customers in a more personal way than ever before. On apps like Instagram, Facebook, and TikTok, we can create brand personas...
You’ve been collecting data for most of your life. All of your stored photos, contacts, messages, documents, and files make up your digital fingerprint, and that fingerprint is growing...
Put yourself in the shoes of an average consumer: You’re thinking about buying a new beach towel for summer, so you look at Company A’s website for about 10...
In late April, Apple announced the implementation of a new “App Tracking Transparency” feature on all iPhones. The new pop-up intends to protect iPhone users from the unwanted, and...
Search Engine Optimization (SEO) is multifaceted, requiring businesses to constantly update their online marketing strategies and consistently create new content. Search engines like Google and Bing reward companies with...
Utilizing data science is a critical piece of a successful marketing campaign. Compared to data analytics, an equally important tool in marketing strategy, data science attempts to assess customers’...
Effective marketing for construction companies is essential to success. The marketing umbrella covers everything from SEO, lead generation, company reviews, contact information, and so much more. Aside from a...
Google’s latest algorithm will launch in May 2021, and it’s going to be huge for online businesses. Over the last several years, Google has focused on optimizing its search...
Every construction project involves a lot of variables. Whether you’re a large-scale construction company designing and putting up apartment buildings in DTLA or a small housing contractor doing kitchen...
Ever seen an ad that makes you wonder if your phone is listening? Smartphones do pick up audio in your environment, but it’s not the same as listening to...
To someone searching for construction services online, your website is the cover page of your business. Studies show that most people search for reviews and recommendations online before making...
Voice search has quickly become one of the most popular ways of performing online queries. With 55% of people using voice search regularly to ask questions or look up...
Most business owners have to outsource for marketing opportunities and campaigns. While some large businesses can hire dedicated marketing staff to handle the task, smaller companies might not have...
What is data mining? There are various ways to go about the process. Let’s dive into data mining techniques with R and Python. Data Mining: Mining in the 21st...
Before we dive into creative intelligence in psychology, let’s look at two of the most common theories that define intelligence. These theories are the triarchic theory of intelligence developed...
What’s the difference between a data scientist and a data science analyst? The discussion is a hot topic in today’s digital world. Students and those new to the field...
In 2017, The Economist published an article stating that the world’s most valuable resource is no longer oil, but data. Data leads to information, and information leads to knowledge,...
Creativity. When you hear the word, what do you think of? You might automatically think about some of the great artists, like DaVinci or Picasso. Or maybe you think...
Email marketing is growing in popularity, and for good reason. According to Hubspot, email generates $38 for every $1 spent, marketers who use segmented campaigns see as much as...
Artificial intelligence (AI) is a branch of computer science that involves building intelligent machines capable of learning and performing tasks with intelligence as humans do. AI has shown tremendous...
Data science is considered one of the hottest jobs right now, and for good reason. More than 2.5 quintillions (18 zeros) bytes of data are created every day! Data...
In today’s digital world, data is everywhere. According to the world economic forum, researchers estimated that there are 44 zettabytes of data in the world as of 2020. “Zettabytes”...
No matter what your role is at your company, you’re likely making decisions every day. But for executives like a CEO CMO, CTO, COO, or even CFO, your decisions...
Neuroscience in marketing has gained popularity over the last decade. This approach is based on understanding how consumers think. Studies show that 95% of thinking occurs in our subconscious...
Data-driven marketing is all the rage today, and rightfully so. With advancements in AI, like automated machine learning, businesses can now access techniques, insights and models that previously required...
Watch Video When it comes to digital marketing, there are dozens of tactics to choose from: lead gen-focused website redesigns, SEO, content marketing, paid and organic social media… the...
Watch Video As humans, we can easily identify emotions in face-to-face conversations, written text, videos, and images. But what if machines could analyze emotions in the same way, and...
Watch Video We are living in an era of big data. All of this information is growing and comes from major sources like Google, Amazon, Facebook, Twitter, Netflix,...
Imagine being the captain at the helm of a ship. You close your eyes and point blindly, using only your gut to guide you. Seems risky, right? If you’re...
When you think of marketing campaigns, what do you think of? Big-budget Super Bowl commercials built to make the audience laugh? Or spreadsheets upon spreadsheets of metrics and analytics?...
These days, building a website is much more than filling empty space with words and images. We’re past the point of guessing about what our target (and real) audiences...
Artificial intelligence is finding its way into nearly every marketing strategy, from content marketing to SEO to PPC. When it comes to delivering smarter ads, AI is the golden...
The brain processes countless amounts of data a day, with 90% of that data being visual. We can process visual information much faster than information in other forms. We...
In today’s world of data-driven marketing, machine learning, neural network, and deep learning technologies are starting a revolution. They help marketers understand data and build practical Artificial Intelligence applications....
A good volume of data, paired with insightful analysis, makes for a powerful data-driven marketing strategy. OLAP, or online analytical processing, can help with this. Market research needs to...
Neuromarketing, sometimes called consumer neuroscience, is a new and emerging field in marketing which benefits from knowledge about how the human brain works. Neuromarketing takes advantage of brain...
Marketing has long been thought of as the balance between Art and Science. But it’s only recently that we can maximize insights using advances in the sciences, such...
smartboost · How to Predict Consumer Behavior Using AI Marketing As a marketer, wouldn’t it be nice to know your prospect’s next move? Furthermore, would you like to react...
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Powered by Data
(800) 990-2429
3950 Sorrento Valley Blvd #400
San Diego, CA 92121
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