Should You Collect Data or Purchase a Large Database?
In 2017, The Economist published an article stating that the world’s most valuable resource is no longer oil, but data. Data leads to information, and information leads to knowledge,...
How to Boost Your Creative Thinking
Creativity. When you hear the word, what do you think of? You might automatically think about some of the great artists, like DaVinci or Picasso. Or maybe you think...
How to Analyze Email Marketing Data
Email marketing is growing in popularity, and for good reason. According to Hubspot, email generates $38 for every $1 spent, marketers who use segmented campaigns see as much as...
Artificial Intelligence (AI) Trends in 2021
Artificial intelligence (AI) is a branch of computer science that involves building intelligent machines capable of learning and performing tasks with intelligence as humans do. AI has shown tremendous...
The Top 10 Data Science Mistakes to Avoid
Data science is considered one of the hottest jobs right now, and for good reason. More than 2.5 quintillions (18 zeros) bytes of data are created every day! Data...
How Data Science Can Help Recognize Hate Speech in Comments & Reviews
In today’s digital world, data is everywhere. According to the world economic forum, researchers estimated that there are 44 zettabytes of data in the world as of 2020. “Zettabytes”...
How to Accelerate Your Decision-Making Velocity
No matter what your role is at your company, you’re likely making decisions every day. But for executives like a CEO CMO, CTO, COO, or even CFO, your decisions...
How Neuroscience Can Reveal What a Consumer Really Wants
Neuroscience in marketing has gained popularity over the last decade. This approach is based on understanding how consumers think. Studies show that 95% of thinking occurs in our subconscious...
How Does autoML Work?
Data-driven marketing is all the rage today, and rightfully so. With advancements in AI, like automated machine learning, businesses can now access techniques, insights and models that previously required...
The Pros and Cons of Google Data Studio
Watch Video When it comes to digital marketing, there are dozens of tactics to choose from: lead gen-focused website redesigns, SEO, content marketing, paid and organic social media… the...
