What is an Omnichannel Marketing Strategy?
Put yourself in the shoes of an average consumer: You’re thinking about buying a new beach towel for summer, so you look at Company A’s website for about 10...
How will the Apple vs Facebook Data Feud Affect You?
In late April, Apple announced the implementation of a new “App Tracking Transparency” feature on all iPhones. The new pop-up intends to protect iPhone users from the unwanted, and...
Internal vs External Linking for SEO Writing
Search Engine Optimization (SEO) is multifaceted, requiring businesses to constantly update their online marketing strategies and consistently create new content. Search engines like Google and Bing reward companies with...
How to Incorporate Data Science Into Your Marketing Stack
Utilizing data science is a critical piece of a successful marketing campaign. Compared to data analytics, an equally important tool in marketing strategy, data science attempts to assess customers’...
4 Marketing Tips for Construction Companies
Effective marketing for construction companies is essential to success. The marketing umbrella covers everything from SEO, lead generation, company reviews, contact information, and so much more. Aside from a...
Understanding the New 2021 Google Core Update
Google’s latest algorithm will launch in May 2021, and it’s going to be huge for online businesses. Over the last several years, Google has focused on optimizing its search...
The 4 Best CRM Software Options For Construction Companies
Every construction project involves a lot of variables. Whether you’re a large-scale construction company designing and putting up apartment buildings in DTLA or a small housing contractor doing kitchen...
Does My Phone Listen to My Conversation for Advertising?
Ever seen an ad that makes you wonder if your phone is listening? Smartphones do pick up audio in your environment, but it’s not the same as listening to...
How to Build a Website for Construction Companies
To someone searching for construction services online, your website is the cover page of your business. Studies show that most people search for reviews and recommendations online before making...
How to Improve SEO for Voice Search
Voice search has quickly become one of the most popular ways of performing online queries. With 55% of people using voice search regularly to ask questions or look up...
