What is Data-Driven Web Design?
These days, building a website is much more than filling empty space with words and images. We’re past the point of guessing about what our target (and real) audiences...
AI-Powered PPC is the Future of Ad Management
Artificial intelligence is finding its way into nearly every marketing strategy, from content marketing to SEO to PPC. When it comes to delivering smarter ads, AI is the golden...
The Importance of Data Visualization in Marketing
The brain processes countless amounts of data a day, with 90% of that data being visual. We can process visual information much faster than information in other forms. We...
Deep Learning vs Neural Network: What’s the Difference?
In today’s world of data-driven marketing, machine learning, neural network, and deep learning technologies are starting a revolution. They help marketers understand data and build practical Artificial Intelligence applications....
What is Data-Driven Marketing?
In today’s marketing world, it’s no longer enough to just hope you’re reaching the right audiences. Gone are the days of billboards, blanketed commercials, and paper handouts. These strategies...
OLAP 101: What it is and How to Apply it to Your Marketing
A good volume of data, paired with insightful analysis, makes for a powerful data-driven marketing strategy. OLAP, or online analytical processing, can help with this. Market research needs to...
Neuromarketing: What it is and how to Apply it
Neuromarketing, sometimes called consumer neuroscience, is a new and emerging field in marketing which benefits from knowledge about how the human brain works. Neuromarketing takes advantage of brain imaging...
How To Use Big Data To Optimize Your Online Strategy
Marketing has long been thought of as the balance between Art and Science. But it’s only recently that we can maximize insights using advances in the sciences, such as...
How To Predict Consumer Behavior Using AI Marketing
smartboost · How to Predict Consumer Behavior Using AI Marketing As a marketer, wouldn’t it be nice to know your prospect’s next move? Furthermore, would you like to...
